Customer Experience (CX)

To grow in an experience-driven marketplace, every customer interaction is a make-or-break moment for your brand. Customer experience (CX) defines competitive advantage, and every touchpoint becomes a pivotal brand moment. This mastery program goes beyond traditional UX, it’s a strategic framework for synchronizing brand value, operational strategy, and customer decision-making at every touchpoint.

We deconstruct the customer journey through a revolutionary reverse goal path methodology, working backwards from conversion to first contact. You’ll learn to architect experiences that don’t just satisfy, but strategically guide customers toward measurable business outcomes

You will learn the following skills:
1. Bridging the CX gap with UX methodology
2. Develop customer experience maps
3. Optimise interaction within your organisation
4. Strategically formulate reverse goal paths
5. Drive CX impact with high efficiency and effectiveness
6. Critically analyze components in the map to strategically develop new pathways
7. Identify and Automate redundant tasks
8. Evaluate for scale and sustainability

International Recognition: Earn an International Certificate of Completion, which can be displayed on LinkedIn, Your Portfolio, and Resume.