Marketing Fundamentals

Unlock the core principles of developing a high-impact, performance-based marketing strategy. This course blends customer experience, value proposition, and an integrated marketing mix to help you refine your idea and scale it across a tiered investment horizon.

Through interactive learning, you’ll analyze and apply key concepts from product adaptation and go-to-market strategies to the nuances of pricing and promotional integration.

You will learn the following skills:
1. The marketing basics
2. Understanding your market and customer
2. Developing a winning value proposition
3. Planning an integrated marketing mix
4. How to integrate a market mix
5. How to define the marketing mix components
6. Adapt the marketing mix to a specific sector
7. Transform and build a high conversion campaign
8. Document and present a basic marketing plan in a strategic manner

International Recognition

Earn an International Certificate of Completion, which can be displayed on LinkedIn, Your Portfolio, and Resume.