Marketing Ingenuity

Experience the art of strategic marketing integration through in-depth analysis of innovative models, tools, and segmentation approaches. This advanced course builds on marketing fundamentals to help you develop high-impact strategies aligned with organizational objectives.

Going beyond theory, we deconstruct each component of the marketing mix, empowering you to create tailored plans that drive measurable results. Prerequisite: Completion of Marketing Fundamentals course.

You will learn the following skills:
1. The adaption and cross use of Innovative models and tools within multiple sectors
2. How to critically analyze an organisation’s customer and market
3. How to identify the organisations opportunity gap
4. Exploring opportunities and adapting them to a tailored marketing plan
5. Segmentation and target market preparation
6. Building on key segments to transfer value
7. Resource structuring to achieve value-based goals
8. Prepare a comprehensive and detailed marketing plan

International Recognition: Earn an International Certificate of Completion, which can be displayed on LinkedIn, Your Portfolio, and Resume.