Remember This?

Remember when the cassette was an innovative product? We used to rewind, flip and roll those tapes for our favourite tracks. Fast forward to our age and Digitisation of the cassette has rapidly changed to music streaming platforms.

You can imagine executives in this period had a choice, do we double down on our investment in cassettes? Or do we diversify, innovate and adapt? The latter seems easy from our current point of view, however within that moment it’s a difficult choice, which required careful data analyses and speculation. Those who changed, adapted and invested in their research and development, managed to hedge against the change.

We plan your digital transformation with a 360 degree tech focus. Instead of waiting for change to impact your organisation, contact us for a strategic plan.